Coffee Micro-Roaster, Purveyor of Fine Teas and a Cozy Café
We believe everyone should have access to fresh locally roasted coffee. So, we've expanded our FREE local delivery area! The best coffee is locally roasted and we now offer FREE delivery for online coffee orders to our neighbors in Patchogue, Bellport, Medford, Holtsville, Holbrook, Blue Point, Bayport and Sayville.
We hope you enjoy the best locally roasted coffee from the comfort of your home!
We love passing our favorite books forward and we know our customers do too. So we've started a book exchange at the café. The rules are simple: leave a book / take a book. Enjoy reading over a cup of coffee!
Roast Coffee & Tea Trading Company Book Exchange
Thank you for voting us best of Long Island 2013.!
During the eighth annual contest hosted by Long Island Press, Roast Coffee & Tea Trading Company has won the prestigious title of Best of Long Island for 2013!
Thanks to all of our fantastic customers we've been able to win the title in the categories of "Best Cup of Coffee" and "Best Coffee House".
We really appreciate the support you have given us and to show our appreciation we'd like to offer you a gift. All online coffee purchases will be eligible for a 20% discount through March 31st. Enter coupon code: BOLI2013 in your shopping cart.
We are often asked by many of our coffee drinking customers: is it better to buy whole bean coffee or have the coffee ground at the store? We always answer with an emphatic 'Whole Bean Coffee'! But why is the roasted whole coffee bean a better choice than getting the coffee freshly ground at the point of purchase? After all, it's less work to have your Barista grind coffee for you.
To answer this question, one must first understand what makes coffee go stale.
Oxidation is a chemical reaction in which electrons from one substance are lost to its oxidizer (a more electron friendly substance). This is a very powerful chemical reaction, for example iron exposed to air will rust, causing the metal to get brittle and damaged. Rusting takes place over a long period of time as its oxidation processes is slow. On the other hand coffee oxidizes fast!
Oxidation changes the chemical makeup of coffee and is one of the key factors in creating stale coffee.
One Ground Coffee Bean
This is where surface area comes into play. The larger the surface area of a substance undergoing oxidation the faster the oxidation process. When whole bean coffee is ground the amount of surface area exposed for one ground coffee bean increases from a little to a lot! As the picture shows :)
Ground coffee will go stale and its flavor will begin to decline rapidly within about 5-15 minutes of being ground.
This is why we in our cafe live by this coffee brewing mantra: 'grind immediately before you brew'. We take this seriously! The fastest way to create bad coffee is by grinding it far in advance. One of the single most important things to do in order to increase the quality of the coffee you drink is to 'grind right before brewing'. Even your expensive Kona Coffee or Blue Mountain Coffee will not stand up to the rigors of oxidation.
If you're a Barista in a high volume coffee shop you may be thinking that grinding immediately before brewing would kill productivity while those fancy coffee drink orders come flying in. But really, some ziplock bags filled with pre-weighed out coffee will be all you need to meet the crowd's demands. Just dump the pre-bagged coffee beans into the bulk grinder right before brewing. Side note, coffee weight to water ratio will be a discussion for another day.
Zip-Locked Coffee Beans Laid Out Before Grinding
“One of the single most important things to do in order to increase the quality of the coffee you drink is to grind right before brewing.”
So, when purchasing coffee for home, make sure to grind your coffee right before you brew it. Yes, this might be a little more inconvenient, but hey you call yourself a coffee drinker don't you?
This is the first in a series of fine coffee educational posts that we plan to turn into a 'Learn Coffee' reference library on our main coffee shop website.
Today is Monday. Just about the only good thing one can say about Monday is that you can get coffee in the morning to get you through the day.
This Monday is CYBERMONDAY, so you can also buy micro-roasted coffee online for a 20% discount!
20% Off All Roasted Coffee Online!
Just enter Promo Code 'CYBERMONDAY' on the shopping cart page.
Today is Small Business Saturday! We are proud to be a small business and we are happy to take part!
What is Small Business Saturday? It's a day to shop at and support your local small businesses and if you use your America Express Card, you can get a $25 credit on a $25 or greater purchase.
This Saturday we will also be giving a 15% Discount on all Coffee & Tea Brewing Equipment and accessories.
So stop in and pick up that perfect gift for your coffee or tea drinker!
Oh, and don't forget to enroll your eligible American Express® Card to get the $25 Credit when you spend $25 or more at Roast Coffee & Tea Trading Company.
Here at Roast we've gone through a few different music providers for playing music. A lot goes into being able to play music in a coffee shop! Licensing, quality and trying to run away from Muzak providers. It has been surprisingly hard to find an easy way to play the music we and our customers desire.
Then Pandora and DMX teamed up. We've been using the service for a few months now. I couldn't be happier. I type this as I listen to the Beatles steaming overhead... awesome.
If anyone has questions on the trials and tribulations of setting up music in a coffee shop, I'd be happy to discuss... over a cup of the best coffee.
The music just changed... Django Reinhardt, time to get my gypsy jazz on.
Today we roasted our 1000th batch of coffee. It was the incredibly smooth Maui Yellow Caturra. Thank you to all of our amazing customers! We've now been open and roasting coffee for just over 2 years and our 1000th batch is a big mile stone for us.
Thank you for making it possible! And thank you for being crazy coffee fanatics :)
It's always critical to help those in need this time of year. This year, because of the destruction caused by Sandy, our local community is in great need. We want to do all we can to help and we know our customers do too. We've worked with Island Harvest before and they are truly an amazing organization here on Long Island, so we are raffling off a high end coffee gift basket to raise funds and food for Island Harvest.
This high end coffee gift basket contains:
All together this basket retails for $175... and here is how you can win it:
The raffle contest will end on Sunday November 18th at 10pm (close of business) so don't dally :)
Easy huh?
Now, who wants this?
Island Harvest Food Drive Raffle Gift Basket
Trying out Squarespace for the Roast Coffee & Tea Trading Company Blog
Hello world.
